Comparison Chart of Top Online Brokers

Picking the right online broker is an important part of your success as a trader. When you are just starting stock investing, you should evaluate top ranked discount brokers. There are some big names in this category that have built a solid reputation for serving the needs of individual traders and some have substantially lower commissions and fees. Do a comparison to rank order them for high-quality trading and low commissions.

The comparison chart below evaluates the top discount brokers across important criteria for cost and quality. Setting up an online trading account involves 1) Completing an online application, 2) Funding the account (see each broker's requirements below) to become ready for trading.

                            ------------------ COST RATING ------------------     --------- QUALITY RATING ---------

Commissions for Online Stock/Equity Trades

Cash Account Minimums

Cost Rating

Awards and Recognitions

Quality Rating

  TradeKing



    [TOP-RATED]

$4.95 flat rate

(Add $0.01 per share for stocks priced $2.00 or less. $100 minimum per order in OTCBB and Pink Sheet stocks.)

None

(Fund your account with any amount)
---
TradeKing will refund account transfer fees charged by current broker up to $150

Rated #3 among all online (not just discount) brokers in 2008 & "Best" in Customer Service by SmartMoney -The Wall Street Journal Magazine as well as their #1 Discount Broker in 2006 & 2007.  Also top-rated among web-based brokers by Barron's.

 E*Trade

Tiered from $6.99-$12.99 based on number of trades per quarter and account balance plus $40 quarterly account maintenance fee (waived based on account size)

$1,000

ETrade rated the #1 Online Broker by SmartMoney - The Wall Street Journal Magazine and received 4 out of 5 stars by Barron's annual ranking of the best online brokers.

Scottrade

$7.00 flat rate

(Except for stocks priced under $1, add ½% of the principal value. Most foreign and pink sheet stocks must be traded with broker assistance for a $27 commission.)

$500
---
Scottrade will reimburse account transfer fees charged by current broker up to $100 for accounts of $25,000 or more

In the current survey (October, 2007), Scottrade was ranked Highest in Investor Satisfaction with Online Investing Services by J.D. Power and Associates for the seventh time

TD Ameritrade

 1/2

$9.99 flat rate

$2,000

Rated #4 overall in 2008 by SmartMoney magazine and ranked "Best" in quality of trading tools

        

 

 

 

 

 

Below are some articles related to picking the best online stock trading broker.  They explain the criteria you should use to evaluate the true cost of a broker, taking into consideration all commissions and fees as well as minimum balance requirements.

Picking the Best Online Stock Broker for Cost and Quality

Whether you are just beginning online trading, or you are a more experienced investor, picking the right online broker is a very important part of your success as a trader. When you are just starting stock investing, you should weigh the cost factors more heavily. As you gain more experience, you will learn what features are important to you, like trading tools, customer support, live broker assistance or the availability of branch offices that you can visit.

As a new trader, look at the category of discount brokers. Don't let the term "discount" scare you. There are some very big names in this category that have built a solid reputation for serving the needs of individual traders. Names like E*Trade, TD Ameritrade, TradeKing and Scottrade.

But can you get quality along with your choice for a cheap online broker? The answer is a resounding YES! Here are some of the quality awards and recognitions for these brokers:

E*Trade - Rated the #1 Online Broker by SmartMoney - The Wall Street Journal Magazine and received 4 out of 5 stars by Barron's annual ranking of the best online brokers.

TradeKing - Rated #3 among all online brokers in 2008 and "Best" in Customer Service by SmartMoney - The Wall Street Journal Magazine as well as their #1 Discount Broker in 2006 and 2007. Also top-rated among web-based brokers by Barron's.

TD Ameritrade - Rated #4 overall in 2008 by SmartMoney magazine and ranked "Best" in quality of trading tools.

Scottrade - In the current survey (October, 2007), Scottrade was ranked Highest in Investor Satisfaction with Online Investing Services by J.D. Power and Associates for the seventh time.

So there it is, you have several good choices for a low-cost and high-quality online trading broker as measured by independent industry experts.

 

The Best Online Broker for Beginning Stock Traders

One of the first decisions that the new online trader has to make is which online stock broker to sign up with. There are hundreds of online brokers to choose from, so it may be hard to figure out the best choice for a beginner.

You can easily narrow down your list if you understand the requirements of a beginning trader. One thing to keep in mind is that as a new trader, you won't be using the advanced tools needed by more experienced traders or day traders. Since your trading with be pretty straight-forward, at least in the beginning, then the basic tools of most brokers will suit your requirements just fine. So really, you want to find a broker who is rock-solid in ease of use, customer support and overall quality of service.

Once you have a list of quality providers, the beginner should focus on finding the cheapest broker. That is because early on in your trading career, the beginner will tend to place smaller trades. These are trades for small amounts of money or a small amount of shares. And also because the beginner will also not hold those trading positions long, on average.

The reason for both of these is that a beginner naturally goes through a period of trial and error. As they try out strategies, they will place lots of trades and turn them over quickly.

So having a cheap online broker is very important. A beginner should be able to place small trades as they experiment and not have to pay huge commissions. This is an important part of the learning process and the beginner can 't be punished by large trading fees for doing this.

 

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