Whether you are
just beginning online trading, or you are a more experienced investor,
picking the right online broker is a very important part of your success
as a trader. When you are just starting stock investing, you should
weigh the cost factors more heavily. As you gain more experience, you
will learn what features are important to you, like trading tools,
customer support, live broker assistance or the availability of branch
offices that you can visit.
As a new
trader, look at the category of discount brokers. Don't let the term
"discount" scare you. There are some very big names in this category
that have built a solid reputation for serving the needs of individual
traders. Names like E*Trade, TD Ameritrade, TradeKing and
Scottrade.
But can you get
quality along with your choice for a cheap online broker? The answer is
a resounding YES! Here are some of the quality awards and recognitions
for these brokers:
E*Trade - Rated
the #1 Online Broker by SmartMoney - The Wall Street Journal Magazine
and received 4 out of 5 stars by Barron's annual ranking of the best
online brokers.
TradeKing -
Rated #3 among all online brokers in 2008 and "Best" in Customer Service
by SmartMoney - The Wall Street Journal Magazine as well as their #1
Discount Broker in 2006 and 2007. Also top-rated among web-based brokers
by Barron's.
TD Ameritrade -
Rated #4 overall in 2008 by SmartMoney magazine and ranked "Best" in
quality of trading tools.
Scottrade - In
the current survey (October, 2007), Scottrade was ranked Highest in
Investor Satisfaction with Online Investing Services by J.D. Power and
Associates for the seventh time.
So there it is,
you have several good choices for a low-cost and high-quality online
trading broker as measured by independent industry
experts.
One of the
first decisions that the new online trader has to make is which online
stock broker to sign up with. There are hundreds of online brokers to
choose from, so it may be hard to figure out the best choice for a
beginner.
You can easily
narrow down your list if you understand the requirements of a beginning
trader. One thing to keep in mind is that as a new trader, you won't be
using the advanced tools needed by more experienced traders or day
traders. Since your trading with be pretty straight-forward, at least in
the beginning, then the basic tools of most brokers will suit your
requirements just fine. So really, you want to find a broker who is
rock-solid in ease of use, customer support and overall quality of
service.
Once you have a
list of quality providers, the beginner should focus on finding the
cheapest broker. That is because early on in your trading career, the
beginner will tend to place smaller trades. These are trades for small
amounts of money or a small amount of shares. And also because the
beginner will also not hold those trading positions long, on
average.
The reason for
both of these is that a beginner naturally goes through a period of
trial and error. As they try out strategies, they will place lots of
trades and turn them over quickly.
So having a
cheap online broker is very important. A beginner should be able to
place small trades as they experiment and not have to pay huge
commissions. This is an important part of the learning process and the
beginner can 't be punished by large trading fees for doing
this.