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Before you sign up with an online broker, you
need to have a clear understanding of their cost structure. This
involves much more than just their commission fees per trade.
There are several ways to incur charges with them, so you must
look at all of them in order to determine which one is the
cheapest.
Here are the
factors you should look at to evaluate the cost of an online
broker:
Commission Per Trade
- This is the most important factor and will likely account for
most of the charges against your account. For most brokers, though,
there is not a flat rate. It may vary depending on one or more of the
following:
- Number of shares traded per
month
- You may have one fee for up to a specified number of
trades per month, then a different fee for trades after that. Others
have tiered pricing, where the commission rate changes the more trades
you make. So if you only trade a few stocks per month, you'll pay more
on a per-trade basis.
- Upcharge for certain kinds of stock
trades
- several brokers have an upcharge,
usually for low-cost stocks (below $2.00 per share) or those traded on a
certain kind of exchange (pink sheets, for example)
- Number of shares traded
- Premium brokers will charge more for a trade of a large
number of shares.
- Account Balance
- this is like a checking account, where you get charged lower
fees if you have a high account balance. Smaller account balances are
charged more.
- Phone Trades
- Online brokers offer the option to phone in a trade and talk to a live
broker, but there is a higher rate for these.
Account Minimums
- While this is not an out-of-pocket cost exactly, it is very
important for deciding which broker you want to go with. Some brokers
have no account minimum, so if you want to deposit only $100, you can do
that. Another may have a minimum of $3,000. So you would have to deposit
that amount just to open the account. While it is still your money, you
may not want to deposit that much to get started.
Maintenance Fees
- Some online brokers charge monthly or quarterly maintenance fees.
Often, these are waived if you have a high account balance.
Cancellation Fees
- Most charge an account cancellation fee. Hopefully, you won't
need to use this anytime soon, but it is good to know what it is if you
do want to cancel.
Especially for
beginning online traders, having cheap online trading is a top priority.
In the early stages, you will likely start out by placing smaller
trades. So on a percentage basis, the costs can affect your profits
quite a bit.
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